The Triumph new ad campaign we presented to you a few weeks back has created a mini-drama in France when feminist group « la meute » aired a press release calling the ads degrading, shamefull, and accusing them of undermine the women running for the election.

We'll guess this is as much of an issue to feminist group as a way to remember they exist since no one ever hears from them.

By the way, the group name « la meute » translates to « the hound ». How's that for degrading?